NEW HEALTH TECHNOLOGIES

ARE YOU ENTERING A HEALTHCARE MARKET WITH A NEW HEALTH TECHNOLOGY?

The need for novel, valuable health technologies has never been as substantial as it is now.

And the future years look even better in the sense of ageing populations and their increasing needs.

The term "valuable" is, however, a bit complicated, as value means different things to different stakeholders.

And the value that different stakeholders see in novel solutions, is highly dependent on their motives.

As there may be stakeholders with different motives in different places of the healthcare system, and as they all may have different impact in the actual uptake of novel solutions, the market entry process, and the likelihood of success in the market may rely on several, "invisible to surface" factors, that are crucial to know before entering.

There is never a way to foresee all potential pitfalls, but it is clever to minimize the risk before entering, and create strategies to mitigate these challenges.

Or, in some cases, not enter markets which may look appealing, but in which the surface hides problems underneath.