AUXILIARIS CONSULTING
PLANNING TO ACCESS NEW MARKETS WITH YOUR HEALTH TECHNOLOGY? LET US HELP YOU!
HEALTHCARE PROVIDERS AND BUYERS IN DIFFERENT MARKETS NEED AND REQUIRE THE SAME THINGS.
OR DO THEY?
The healthcare markets and their stakeholders are fundamentally looking to accomplish the same thing, i.e. to provide additional health to their population with acceptable cost and with the newest technologies.
But after that they are vastly different.
The way their healthcare system works, how it is funded, and who are the stakeholders in the procurement process may have surprising elements hindering your succesful march to the market.
Before selecting a new target market it is essential to understand the fundaments
How are the healthcare professionals (HCP's) reimbursed? What are the reimbursement (price) levels? How is the procurement process organized? Is there a Health Technology Assessment (HTA) process in place? Who is the stakeholder eventually making the decisions, and on what basis? Is there demand for our technology or is it working against some stakeholders ambitions?
Auxiliaris is your partner when you are planning to take your technology to new geographical markets.
We provide you with sufficient information of the different new market options already before you lock your selection of target markets - so that you won't need to back out when you have already committed yourself to one!
HOW DO WE HELP?
BY CREATING YOU AN UNDER-STANDING OF THE LANDSCAPE AND PROVIDING YOU WITH A MAP
There are several markets that are difficult to enter, but the Healthcare Market is one of the most complicated, especially when we are talking about entering the market with innovative technologies and solutions. And to add insult to an injury, the countries and their respective markets are very different.
With innovative technologies we refer to new technologies and solutions, which the manufacturer or seller does not want to be procured through a traditional procurement process, but rather looks for a market which is willing to reward for innovation and pay a price that reflects the true value the new solution brings.
And speaking of markets, there are many of them, sometimes too many options to choose from.
If you are planning to expand your business to a new market, and are a bit unsure about which country to focus on, just contact us.
We've been there, both in success and in failure, and are more than happy to help you to avoid unnecessary pitfalls.
Auxiliaris will help you to evaluate the value your solution brings to the Healthcare Providers, how the market perceives that value, who would be the main stakeholders and why, and in addition helps you to navigate through the whole process of selecting the right markets.
This vastly enhances your chances in succeeding in the new market, and refrains you from spending your valuable resources in learning by failures.
Our history and experience in expanding to new markets added with our experience and history of executing market analysis in geographies around the world makes us a valuable co-pilot in your expansion process.